What is On-Page SEO?
On-page SEO is the process by which marketers and webmasters optimize individual web pages including copy and HTML.
The changes can increase opportunities for ranking for keywords, generate more organic traffic, and make the site more friendly both to users and search engine algorithms by adjusting on-page elements.
Common on-page elements to optimize include:
- On-page text, images, and videos.
- Meta descriptions and title tags.
- Image alt text.
- HTML headings (H1-H6 tags).
- URL strings.
- Internal linking structures.
- Schema markup (featured snippet optimization)
Why Is On-Page SEO Important?
You could have the best content on the internet for your target keywords, but if your on-page SEO is not optimized for those keywords, you will never rank on search engines.
While most people understand the importance of SEO, the fact that over 200 ever-evolving factors go into determining where each website ranks makes it easy to see why there is so much confusion over the process.
Over the years there have been major updates to the infamous “algorithms.” Some ranking factors become obsolete while other new ones are added. It can be easy to lose track of what works and what doesn’t.
The good news is that there are certain pillars of optimization that stay the same over time, and the first step in ranking is to build an excellent website that focuses on solid on-page optimization with the build.
While many people talk about off-page SEO and link building, if on-page optimization isn’t done correctly then all other efforts are handicapped. At Digital Dibs, on-page SEO is a fundamental and integral part of the SEO process.