Level Up Your SEO
Keywords set the direction for the content you need to create to attract the right visitors (and prospective customers) to your site. So getting your keywords right is not only essential to good SEO, it’s imperative for meeting your business goals. At Digital Dibs, keyword research comes as second nature. By getting to know your company, industry, competitors – and most importantly, your potential customers – we can identify the optimum keywords for your site.
Typically, keyword research is used as a major input into other marketing processes, such as SEO audits and content marketing. We often use it to develop a custom-integrated digital marketing program for our clients.
How our Keyword Research Works
We begin by capturing all relevant keyword phrases, and then, using a variety of filters, narrow that down to a final set of target keywords calculated to deliver the biggest effect. Factors we consider include:
- Target Audience Demographics. Selecting keywords that target highly qualified prospects requires that you understand the search behaviors and characteristics of your target audiences.
- Competitive Keyword Research. Some smaller phrases can offer greater potential, while a competitor without the same budget may struggle to compete with the massive players.
- Long Tail Search Terms. Long-tail keyword research identifies phrases with low volume and very high conversion probability. For instance, only a handful of users may search for a particular type of overhead crane – but if each sale represents $1 million in revenue, it would be well worth targeting.
- Relevance. The phrase “employee benefits seminars” may generate a lot of volume, but if a human resources outsourcing firm does not conduct seminars, it may not be worth targeting, since it can’t help users looking for this service and thus does not align with user intent.
- Search Volume. A phrase generating 10,000 monthly searches is likely to be much more promising than a similar phrase generating 1,000 monthly searches.
- Specificity. The phrase “marketing” has enormous volume, but it is too broad in meaning to attract relevant searches. In contrast, a phrase such as “buy packaging boxes” has considerably less volume but extremely high relevance and user intent strength.
- User Location. If 25,000 of the 30,000 monthly searches for a given phrase are from international users and your company sells only in the U.S., it is probably not worth targeting.
- Local SEO Keyword Research. Keyword research for organizations serving local markets requires a separate methodology and one in which we are very experienced.